With the Women’s World Cup ongoing, it’s no surprise that sales of the US women’s jersey are through the roof for Nike, especially given their “Year of Woman” as campaign. What is surprising, though, is that the US women’s jersey sales have surpassed every record for single season, single team jersey sales. Beating the US men’s World Cup jerseys in 2014, beating soccer titans like Barcelona and even the Brazil men’s national team.
It’s time for the old “women’s teams don’t drive revenue” argument to be put to rest. Jersey sales aren’t everything of course. Viewership for the women’s World Cup is the highest it’s ever been, with the US v ENG game surpassing the viewership for this year’s champions league final.
I’m not accountant, but paying women’s professional soccer players on average a tenth of what the males make, when revenue off their likeness and abilities is rapidly approaching equal footing just seems absurd.